Bright Ideas Group helped Lane Packing Company pick a new name and designed a new logo to help celebrate the 100th year of continued growth. To commemorate the centennial anniversary, the Lane family picked a new name for the fourth generation family-owned business — Lane Southern Orchards. With over 4,000 acres of peaches, pecans and strawberries and a mail order citrus partnership with Countryside Citrus, the new name more clearly defines the current business operations of the Fort Valley, Georgia, based company. Lane Southern Orchards offers the very best in quality products and customer satisfaction with a charming fresh produce market, a gourmet retail store and a convenient mail order catalog. Bright Ideas Group brands the agri-tourism business with a coordinated combination of catalogs, direct mail pieces, trade ads, posters and brochures.